Capital is not your problem.
Most businesses don't fail from lack of capital.
They fail from unclear signals, misaligned decisions, and systems that hide reality.
Capital doesn't fix that.
It amplifies it.
Can't prove your unit economics?
Growth is guesswork.
Can't see where cash goes?
Forecasts are fiction.
Can't explain results?
Strategy is storytelling.
Build systems that surface reality. Then capital works.
Portfolio.
Partners.
Jeff Abrams
Jeff Abrams has worked with hundreds of founders over the past 16 years, helping them build and operate profitable businesses. He has co-founded multiple successful companies and revenue streams.
He thinks deeply about how things are—and how they could be—focusing on systems that turn effort into durable outcomes.
Jeff lives in Rochester, New York with his wife Megan and their three children.
John Zdanowski
John Zdanowski is an electrical engineer turned entrepreneurial CFO who has helped founders succeed since 1997.
He is co-founder of Assembled Brands, Weekly Accounting, and Phoenix Strategy Group, and an investor and board member at ShipCalm.
All of John's work is built on The Fourth Statement — a method for tying a business's unit economics to its day-to-day operations. He developed it over 25 years while helping build five $100 million companies, including Second Life, General Assembly, and Trust & Will.
As co-founder, CFO, board member, or advisor, John has participated in 19 exits including two IPOs.
John and his wife of 29 years have four kids and live on a family farm in Rancho Santa Fe, California.