Big visions & positive unit economics change YOUR world.

Vision creates direction. Unit economics determine survival. When both are present, systems scale, persist, and compound into lasting impact. This way of thinking changed our world. It can change yours too.

You have a goal. You need a system.

BrightZen Capital is a family office built around a business operating system designed to create long-term value. We partner with entrepreneurs to replace guesswork with structure—turning ambition and effort into clear truth and feedback loops.

System diagram showing feedback loops between Past (Unit Economics, Income Statement, Balance Sheet) and Future (Assumptions, Forecast)

Capital is not your problem.

Most businesses don't fail from lack of capital.

They fail from unclear signals, misaligned decisions, and systems that hide reality.

Capital doesn't fix that.

It amplifies it.

Can't prove your unit economics?

Growth is guesswork.

Can't see where cash goes?

Forecasts are fiction.

Can't explain results?

Strategy is storytelling.

Build systems that surface reality. Then capital works.

Portfolio.

Weekly Accounting
BrightZen Systems
ShipCalm
Assembled Brands
Phoenix Strategy Group
Assembled Systems

Partners.

Jeff Abrams and family

Jeff Abrams

Jeff Abrams has worked with hundreds of founders over the past 16 years, helping them build and operate profitable businesses. He has co-founded multiple successful companies and revenue streams.

He thinks deeply about how things are—and how they could be—focusing on systems that turn effort into durable outcomes.

Jeff lives in Rochester, New York with his wife Megan and their three children.

John Zdanowski and family

John Zdanowski

Electrical Engineer turned entrepreneurial CFO with repeated success helping founders succeed, since 1997.

As CFO, John has led or arranged over a hundred private equity and debt financings, dozens of rounds of venture capital, two IPOs, seven sales of secondary stock, sixteen acquisitions and the sale of multiple companies — one twice.

John and Charlotte have four kids and live on a family farm in Rancho Santa Fe, California.