The Story
General Assembly (GA) is an education company that offers courses in coding, data, design, and business. It has a global network of 40,000+ alumni and 10,000+ hiring partners who provide recent graduates of its courses with opportunities to find jobs and make connections. [2] Based in New York, General Assembly was founded in 2011 by Jake Schwartz, Adam Pritzker, Matthew Brimer, and Brad Hargreaves.
General Assembly’s curriculum was crafted by a team of expert instructional designers to ensure relevant coursework that is immediately applicable to their field. They leverage the latest tools to provide students with an engaging, blended online and offline learning experience. [2]
We are a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. [1]
I was introduced to General Assembly by Jill McGuire-Ward in 2011. I spent the day with Jake in San Francisco in May of 2012 and kicked off the creation of their Integrated Financial Model. In the fall of the same year, I became their CFO Advisor and joined full-time in the summer of 2013. Once we had all the data integrated into one financial model, we were able to manage each campus according to a handful of weekly metrics. When the company grew toward $100m in revenue, we hired a CFO in NYC to replace me and I joined the Assembled Brands team full-time. General Assembly was purchased by staffing firm Adecco in 2018 for $412.5m.
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