{"id":1004,"date":"2022-02-16T14:07:10","date_gmt":"2022-02-16T22:07:10","guid":{"rendered":"https:\/\/www.brightzen.com\/?p=1004"},"modified":"2023-02-16T10:07:01","modified_gmt":"2023-02-16T18:07:01","slug":"the-integrated-financial-model","status":"publish","type":"post","link":"https:\/\/www.brightzen.com\/the-integrated-financial-model\/","title":{"rendered":"The Integrated Financial Model"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzq3vcg5-9bb47735a79a8dab38086d537efd9fc1\">\n.avia-section.av-kzq3vcg5-9bb47735a79a8dab38086d537efd9fc1{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/01\/iStock-1183368239.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kzq3vcg5-9bb47735a79a8dab38086d537efd9fc1 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-kzq3vzg4-bdcb666f6fda73fec6f0aba4e3e194f5 av_two_third  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  av-animated-generic right-to-left '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzq3ntwx-68449ef68ce3edd3dcaa1978304b5565\">\n#top .av-special-heading.av-kzq3ntwx-68449ef68ce3edd3dcaa1978304b5565{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kzq3ntwx-68449ef68ce3edd3dcaa1978304b5565 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kzq3ntwx-68449ef68ce3edd3dcaa1978304b5565 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kzq3ntwx-68449ef68ce3edd3dcaa1978304b5565 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kzq3ntwx-68449ef68ce3edd3dcaa1978304b5565 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-663877f5e77fc\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-663877f5e77fc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brightzen.com\/the-integrated-financial-model\/#The_Integrated_Financial_Model\" title=\"The Integrated Financial Model\">The Integrated Financial Model<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brightzen.com\/the-integrated-financial-model\/#An_Integrated_Financial_Model_IFM_captures_a_business%E2%80%99_streams_of_information_to_collate_data_for_tracking_visibility\" title=\"An Integrated Financial Model (IFM) captures a business&#8217; streams of information to collate data for tracking visibility.\">An Integrated Financial Model (IFM) captures a business&#8217; streams of information to collate data for tracking visibility.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brightzen.com\/the-integrated-financial-model\/#The_Instrumentation_Pyramid\" title=\"The Instrumentation Pyramid\">The Instrumentation Pyramid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brightzen.com\/the-integrated-financial-model\/#The_Integrated_Financial_Model-2\" title=\"The Integrated Financial Model\">The Integrated Financial Model<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Integrated_Financial_Model\"><\/span>The Integrated Financial Model<span class=\"ez-toc-section-end\"><\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-76cnb0-88149dbba5eb317c9356ac08ff511e92 av_two_third  avia-builder-el-3  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div '   ><section  class='av_textblock_section av-kzq3rp05-d9d27e488c02510a0347ba42c958d1c3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"An_Integrated_Financial_Model_IFM_captures_a_business%E2%80%99_streams_of_information_to_collate_data_for_tracking_visibility\"><\/span>An Integrated Financial Model (IFM) captures a business&#8217; streams of information to collate data for tracking visibility.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>it&#8217;s the starting point for aligning the day-to-day activities of a company with its long-term goals. The IFM works by collecting data from all the systems used to run one&#8217;s business. Trends are then are evaluated to make predictions which are then discussed with the team involved and aligned with the business&#8217; goals. When fully implemented, an IFM can accurately report on every relevant metric every week.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kzq3rx6y-1fe1d2221f5bc7e94cda097e88bd8313'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In our experience, use the Integrated Financial Model and our conversations to make charts and tell stories about the progress and value of your business. We&#8217;ve been applying this methodology across hundreds of businesses since 2001, working with some great people working on great ideas.<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column av-5mejl8-e965ff041d41134ae4386e897d73b070 av_one_third  avia-builder-el-6  el_after_av_two_third  el_before_av_one_third  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzq3u255-cbeaaf456e092eb3b8962767a9e6872f\">\n.avia-image-container.av-kzq3u255-cbeaaf456e092eb3b8962767a9e6872f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kzq3u255-cbeaaf456e092eb3b8962767a9e6872f av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1005 avia-img-lazy-loading-not-1005 avia_image' src=\"https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/IFM-ICON-1030x710.png\" alt='The Integrated Financial Model Dashboard - A computer screen of the view of financial information for a business owner' title='The Integrated Financial Model Dashboard'  height=\"710\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/IFM-ICON-1030x710.png 1030w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/IFM-ICON-300x207.png 300w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/IFM-ICON-768x529.png 768w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/IFM-ICON-705x486.png 705w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/IFM-ICON.png 1300w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-435ing-0ce6b4fc48d30c785c64dcd1eb0d31cd av_one_third  avia-builder-el-8  el_after_av_one_third  el_before_av_two_third  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzq4cb5w-45a825eed2903e0c83037948f25552fe\">\n.avia-image-container.av-kzq4cb5w-45a825eed2903e0c83037948f25552fe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kzq4cb5w-45a825eed2903e0c83037948f25552fe av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1013 avia-img-lazy-loading-not-1013 avia_image' src=\"https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-1030x537.png\" alt='' title='Instrumentation Pyramid'  height=\"537\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-1030x537.png 1030w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-300x156.png 300w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-768x400.png 768w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-1536x801.png 1536w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-1500x782.png 1500w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid-705x368.png 705w, https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/02\/Instrumentation-Pyramid.png 1876w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-2ihp0c-6f388aa1572e828ea91703646e70f73f av_two_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div column-top-margin'   ><section  class='av_textblock_section av-kzq4btgn-9509dac75a24e95f1e462756cc0c89d7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"The_Instrumentation_Pyramid\"><\/span>The Instrumentation Pyramid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h5>Level 1 &#8211; The Vital Signs<\/h5>\n<p>Vital Signs are the minima required set of metrics to accurately predict the business. In a direct-to-consumer business that we studied at Assembled Brands the Level 1 metrics were ad spend, web traffic, conversion rate, average order, repeat purchase rate product margin, gross margin. From these metrics, we can calculate the \n\t<a class=\"paoc-pro-popup-cust-1011 paoc-popup-click paoc-popup-simple_link  paoc-action-popup paoc-pro-popup-link\" href=\"javascript:void(0);\">LTV:CAC<\/a>\n\n ratio.<\/p>\n<h5>Level 2 &#8211; The Metrics<\/h5>\n<ul>\n<li>break the web traffic metric from Level 1 into sources of web traffic<\/li>\n<li>break the gross margin down into margin by product<\/li>\n<li>break the LTV into cohorts<\/li>\n<\/ul>\n<h5>Level 3 &#8211; The real-time transaction metrics of your business.<\/h5>\n<p>The fractal: Each department, each customer, each employee may also have 3 levels of metrics.<\/p>\n<\/div><\/section><\/div>\n<div  class='hr av-kzq51tkl-697422692f8a1cba4298bbe2daadc4d5 hr-full  avia-builder-el-12  el_after_av_two_third  el_before_av_postslider  hr-shadow'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div   data-autoplay='1'  data-interval='5'  data-animation='fade'  data-show_slide_delay='90'  class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-even  avia-builder-el-13  el_after_av_hr  avia-builder-el-last  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class='avia-content-slider-inner'><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-1004 slide-entry-overview slide-loop-1 slide-parity-odd  post-entry-last  av_one_half first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.brightzen.com\/the-integrated-financial-model\/' data-rel='slide-1' class='slide-image' title='The Integrated Financial Model'><img decoding=\"async\" width=\"845\" height=\"321\" src=\"https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/01\/iStock-1183368239-845x321.jpg\" class=\"wp-image-919 avia-img-lazy-loading-not-919 attachment-entry_with_sidebar size-entry_with_sidebar wp-post-image\" alt=\"The Integrated Financial Model as represented by system lines and blue connections\" \/><\/a><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"The_Integrated_Financial_Model-2\"><\/span><a href='https:\/\/www.brightzen.com\/the-integrated-financial-model\/' title='The Integrated Financial Model'>The Integrated Financial Model<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-16T14:07:10-08:00\" >February 16, 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >An Integrated Financial Model (IFM) captures a business' streams of information to collate data for tracking visibility.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/01\/iStock-1183368239.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1299<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2309<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Amanda Rogers<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.brightzen.com\/wp-content\/uploads\/2022\/03\/BrightZen-fixed-last-time-1030x257.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Amanda Rogers<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-02-16T14:07:10-08:00\" >2022-02-16 14:07:10<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-02-16 10:07:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The Integrated Financial Model<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An Integrated Financial Model (IFM) captures a business&#8217; streams of information to collate data for tracking visibility.<\/p>\n","protected":false},"author":2,"featured_media":919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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